This holiday season is a weird one. It seems everyone is trying to have a pre-Covid holiday, pushing away the fact that we can actually not go back. Everything has changed. This “post-Covid” time, of course, impacts how and what we gift. We love data at To and From and when that data points to trends, we have to share. This season, we are seeing three interesting gifting trends. These are mission-driven gifting, personalized gifts, and gifts to support family time.
#1 – Our data strongly shows a trend with gifts from mission-driven brands. We love how consumers are leaning into their values and how they are voting with their wallets. We at To&From hope this is a trend we see forever! Every gift on the To and From site is assigned many attributes, and outside of relationship and occasion filters, social values has been the most used filter on our site – people love finding brands that meet them where their hearts are. Interests like female-founded businesses, BIPOC founded companies, or companies with sustainability as a core value have all emerged as important to our users.
#2 – We are also seeing a lot of interest in gifts that have personalization options. We’ve seen a big increase in retailers offering these services and we really want to know if it’s consumer driven or if it’s a sneaky way to reduce returns. Either way, we love it and so do our users. Our personalization filter is still new, but remains one of the most used filters on To&From since its launch.
# 3 – The third data-based trend that emerged this year is “Gifts for Together Time”. For all of the downsides, one silver lining with the Covid lockdown was the forced focus on family. And guess what, most of us realized we actually love spending time together! To&From has hundreds of gifts that can enhance the fun at your family gathering, and we’ve included our favorites below.
If you are shopping any of these trends, we hope you enjoy the favorite user picks below. We love bringing you gift ideas and gifting content and hope we have helped you find special gifts for the important people in your life this holiday season.
This masking set covers all the bases of a targeted treatment. Plus, all products were formulated, manufactured and packaged by hand on this green beauty brand’s farm in Vermont.
This travel blanket from yet another b-corp is truly the perfect traveling companion. Durable, water resistant, and featuring Rumpl’s post-consumer insulation technology.
This best-selling sustainable storage system truly does cure the chaos. Use them while packing for your next getaway or as home organizers. Make sure to add a personalized embroidery for an extra-sweet touch.
Brought to you by two food-obsessed Brooklynites with a family history in rock mining, this cheese board is customizable from A to Z. Choose from an array of sizes, colors, as well as monogram style and placement.
Make wood-fired pizzas that impress and pull good moments fresh from the fire with authentic design reinvented for the modern backyard. A gift so good, it made Oprah’s favorite things of 2022 list.
This flagship yard game offers a combination of elegant design and quality construction, promising fun and laughter for years to come.
Plus, a portion of the sales will be given to partnering nonprofits dedicated to supporting autistic individuals, making this a gift you can feel good about giving.
This membership is the ultimate gift for anyone looking for some family travel time on a budget. On most hotels and resorts, it can help save you up to 70% off what you see online, with most members saving more than the price of the membership on their first trip alone. It’s a guaranteed no-brainer.
All photos are from the respective brands included in this post. Our Gifting Intelligence™ was used to select each product. To&From may earn a commission for purchases made through our links.