One of the questions we get a lot is about our brands. Our users LOVE our assortment and often mention that they come to our site to find a gift, and end up buying several things for themselves. When our co-founder Bridget was dreaming up To&From, she thought it would be really cool to build an assortment of brands that stand for something. Turns out, you think it’s cool too.
So, how DO we choose our brands and product assortment? Well, we have three guiding principles that we follow. These have helped us focus our efforts on bringing you an assortment that has meaning, which we think is perfect for gifting. When adding gifts to our assortment, we ask these questions:
- Can you buy directly from the brand? We think this is really important. We love brands that can build a direct relationship with their consumers and think this is one of the things that makes gifting special. Being able to tell a story about how and where you discovered a brand or product and why you thought it was perfect for someone in your life amplifies the gifting experience.
- Is the brand mission driven? You might ask “what does ‘mission driven’ even mean?”. Well, it means something different for everyone but for us, mission driven means brands that support causes that are important to us and our fans. We love companies that include the eco-warriors, Female-founders, underrepresented founders and we’ve attributed every product in our assortment based on the mission/ethos of the company so you can filter by what is important to you. We’ve currently assorted our products based on Sustainability, Female founders, BIPOC founders and B-corps. We are just getting started, so let us know what’s important to you!
- The third question we ask ourselves about the gifts we choose is “Can we do a good job making gift recommendations?”. We started this company because it is so hard to find the right gift for someone. And it gets even harder when you add the complexity of gifting the right size or gifting the best experiences, that may have location and date specificity. We have big plans to attack both of these complex categories, we have started with accessories, home and lifestyle gifts for women (primarily).
So now that you have a better understanding of the thought process that was put into our brands and product assortment, we’re confident you’ll feel good about gifting them too.
BROOKLYN CANDLE STUDIO
About the Brand: Brooklyn Candle Studio candles are artisanally made by hand using 100% soy wax derived from American-grown soybeans in their Brooklyn studio. Their products are vegan, cruelty-free, phthalate-free, and petroleum-free, and are packaged with recyclable and biodegradable materials.
About the Product: This thoughtful gift includes a Minimalist candle of your choice and a set of pink foil-pressed long matches. Perfect next to a bud vase filled with freshly picked blooms or a pretty succulent on a mantle, nightstand, or coffee table.
About the Brand: Built on producing and designing the finest quality and environmentally conscious cashmere, Naked Cashmere value the importance of being able to trace cashmere from the plains of Mongolia back to your closet, in addition to providing biodegradable and reusable packaging.
About the Brand: This Swedish brand’s revolutionary gas cylinder is exclusively produced from renewable resources – meaning no unnecessary CO2 gas is added to the atmosphere.
About the Product: Contribute to minimizing plastic waste and CO2 emissions by gifting this to your sparkling water-obsessed friend.
About the Brand: Founded in 2016 by Liraz Birnbaum, Lula’s Garden strives to bring love and happiness to your environment with their thoughtfully sourced succulents from locally-grown family-owned nurseries in eco-friendly gift boxes.
About the Product: This Rosé Garden makes a beautiful gift for a home office, bringing a pop of color to any workspace. 10% of the proceeds from this Pink Ribbon Garden will be donated to the Breast Cancer Research Foundation.
About the Brand: Jen Rubio and Steph Korey founded Away in 2015 and have since been committed to create equitable access to the transformative benefits of travel—for everyone.They’ve partnered with Global Glimpse, which have helped make travel possible for over 6,500 students from a diversity of backgrounds.
About the Product: As for the specifics of this water-resistant travel bag, we’ll let the 400-something positive reviews do the talking for us.
About the Brand: The team at May Lindstrom pours every effort into delivering the most beautiful skincare experience imaginable. They are committed to crafting their products ethically and with uncompromising integrity, from the seed to the bottle.
About the Product: Experience the complete May Lindstrom Skin ritual with this gorgeous gift box containing the core facial collection. Keep the goodness for yourself, or share these sweet cuties with someone who needs a little extra loving care!
About the Brand: Tease is a proudly certified B-corporation. Their tea packaging is 100% biodegradable + refillable. As for their tag bags, they are plastic-free, made from plant-based fibers and also fully biodegradable.
About the Product: As seen on the Ellen Show, this Smart Heated Mug ensure you will never drink lukewarm tea again. Makes a great gift for the busy people in your life who have high (temperature) standards and good taste.
A portion of proceeds from every order supports women founders through a funding and mentorship program.
About the Brand: This certified B-corporation is committed to make the world a better place. Thanks to their multiple initiatives, they’ve planted 200+ trees, provided healthy subsidized meals to their primarily female employees in Ethiopia, as well as providing Career Advancement and Financial Literacy.
About the Product: Gift this to your tech-savvy friend so they can make keeping tabs of their valuables fashionable, thanks to this timelessly-styled and perfectly-sized leather clip AirTag case.
About the Brand: Bombas makes and donates the #1, #2 and #3 most requested items in homeless shelters. For every one item purchase, one item is distributed.
About the Product: As for these socks, they are made from a premium and durable cotton fiber, and feature a cushioned footbed as well as an arch support system. Socks may not be the most popular gift, but we guarantee these ones will be.
OMA THE LABEL
About the Brand: Oma The Label was founded by New York-based stylist Neumi Anekhe after seeing a significant lack of POC representation within the fashion industry. Born in Norway to Nigerian parents, Neumi’s pieces embrace a unique blend of Scandinavian and African influences.
About the Product: A geometric hoop with a fun variation from the classic hoop styles, with cubic zirconia stones. Makes a great Mother’s Day gift!
About the Brand: The Liu siblings founded Leatherology as a vertically integrated business, meaning they control and maintain the highest standards for every part of their supply chain, ensuring quality and reduction of the impact on the environment.
About the Product: This vegetable tanned full-grain leather piece makes organizing your tech fun and beautiful. Comes gift-boxed and available for customization.
ESTELLE COLORED GLASS
About the Brand: A luxury hand-blown glass brand inspired by the founder’s grandmother, Estelle who often used her colored glass pieces at Sunday dinners. Each original piece is commissioned and made by glass artisans in Poland at a glass making company with a rich 100-plus-year-old history.
About the Product: This beautiful decanter will add charm and personality to your gift recipient’s home. A timeless piece that is sure to please.
All photos are from the respective brands included in this post. Our Gifting Intelligence™ was used to select each product. To&From may earn a commission for purchases made through our links.