Making the Most of Short Run Holidays: Valentine’s Day

Can you believe it’s Valentines’ Day already? Yeah, we can’t either – it’s the thing that happens every year. You plan and prep to drive sales or to reward your teams or customers with the most thoughtful gifts and then, WHAM, you suddenly are barraged with Valentines’ Day marketing everywhere you look and you think to yourself “Already”? At To&From, we believe in making the most out of ALL the short run holidays, but understand that some get more love than others. Valentines’ Day is a prime example – most people wait till the last minute and then do something that feels slightly wasteful and not very personal at all. This is a holiday meant to celebrate the people you hold most dear – and it’s also an opportunity to surprise and delight clients, prospects and teammates in some unexpected ways. So, if you are a shopper, a brand or a gift giver, we’ve put together some top tips to help you on this holiday, and for all of the holidays that creep up faster than you can say “Mi Amour”.

Make Corporate Gifting Simple:
Surprise and Delight them! Clients and employees appreciate feeling the love as much as your significant other, so why not send some love their way. If you’re a brand, make it easy for teams to send corporate gifts by integrating a scheduling tool on your website. If you’re a company that has gifting integrated into your sales funnel, give your team permission, budget, and guide them to sites that allow them to “set it and forget it”—schedule gifts for delivery without worrying about timing or logistics. 

Use Customer Data to Personalize Gifts:
To truly connect, tap into the data you already have. Look for patterns—maybe a long-time client is married or has kids, opening up a whole range of personalized gifting options. Instead of generic gifts, why not send chocolates to a female client or a customized gift box for a couple? Or perhaps a box of sugary treats for the kids to keep them asking, “When are we getting more candy from XYZ Company?” Data-driven gifting not only feels more personal, it strengthens business relationships.

Think Beyond the Box:
Valentine’s Day corporate gifts don’t have to be predictable. Think outside the traditional heart-shaped box of chocolates! Surprise clients, employees, or partners with something unexpected—a personalized treat, a hand-picked selection of gourmet snacks, or even a heartfelt card that shows you’ve put some thought into it. Creative gifting is a great way to nurture relationships and make your brand stand out in a crowded market.

We have included a list of gift ideas to get you started. Happy Valentine’s Day from To&From!