Corporate gifting has dramatically evolved over the years, shifting from generic tokens to thoughtfully curated presents that resonate on a personal level. As we move into the peak gifting season of 2024, several key trends are emerging here at To&From, redefining the art of giving in the corporate world. Here’s a look at the top corporate gifting trends we are seeing for 2024:
#1 Less is More: Purpose > Logos
Gone are the days when corporate gifts were plastered with logos and slogans. Today, the trend is all about minimalism and utility. Recipients appreciate gifts that they can use in their daily lives, which blend seamlessly into their routines. Think the perfect picnic cooler, sleek tech gadgets, or elegant drinkware that don’t scream “corporate gift.” If the gift is truly valuable and useful, recipients will naturally spill the tea on where it’s from – and if you can sneak in a small logo to keep your company top of mind, all the better.
JOURNEY OFFICIAL
$69.99
Keep their devices and spirits charged with the Rapid GO Power bank.
AWAY
$55
Ideal for the type A office techie who loves their gadgets organized and their sanity preserved.
Available for customization.
MONTI
$149
Perfect for keeping colleagues cool and collected, even when work gets heated.
Contact Charlotte for customization.
#2 Personal Touches: “I Know You” Gifts
Personalization has taken a front seat in corporate gifting. Gifts that reflect a deep understanding of the recipient’s preferences and interests are highly valued. These gifts show that the giver has put thought into the selection process, making the recipient feel seen and appreciated. Whether it’s a favorite food or drink item, a gadget perfect for their hobbies or pastimes, or a book that is just right, the key is to tailor the gift to the individual.
BRIGHTLAND
$25
Spice up the day of your favorite foodie with the Brightland Pizza Oil! Because nothing says “team spirit” like bonding over a slice with a kick!
ANYA HINDMARCH
$55
Serve up some fun with these stylish tennis balls, ideal for colleague or client who love to ace their presentations AND their backhand.
SIPTEQUILA
$115
For the agave connoisseur, toast to success with the Compoveda Reposado. Beautifully packaged, and ideal for sealing deals with a twist of lime and laughter.
#3 Nostalgia: A Trip Down Memory Lane
Nostalgic gifts are gaining popularity as they evoke fond memories and create a strong emotional connection. These gifts transport recipients back to their childhoods, offering a delightful escape from their busy lives. Nostalgic gifts can range from retro toys and games to vintage-inspired treats and memorabilia. These gifts are great when you know your giftee has a family or loves spending time with people they care about!
POLAROID
$169.99
Evoke a sense of nostalgia and childhood euphoria with the Polaroid Lab Bundle. Ideal for capturing milestones and creating lasting memories.
THE NEW YORK TIMES STORE
$90
Because every office has a football fanatic who knows the stats better than their own birthday!
SERENA & LILY
$448
Throwback to simpler times with this Bocce Ball Set. Ideal for rekindling spirits and reminiscing on memories of friendly rivalry.
#4 Personalized Presents: Name It and Claim It
Nothing says “this is just for you” like a personalized gift. Whether it’s an item with the recipient’s name, initials, or a meaningful date, personalization adds a unique touch that makes the gift extra special. Personalized gifts are keepsakes that recipients will treasure for years to come. Perfect for your favorite team, customer or colleague.
OTG|247 PERSONALIZATION
$78.50
Because in business, being remembered is half the battle—and the other half is knowing where you left your pen!
YETI
$38
Nothing says “I mean business” like a personalized mug that says it all before the first sip!
#5 Gifts with a Greater Purpose:
Mission-Driven and Sustainable
In 2024, corporate gifts that align with social and environmental causes are highly coveted. Gifts that are sustainable, eco-friendly, or support a charitable cause resonate deeply with recipients who are mindful of their impact on the world. These mission-driven gifts not only make the recipient feel good but also reflect the values of the giving company.
LULA’S GARDEN
$32
Each garden sold provides six months of safe water for one person in the developing world.
BEARABY
$259
This sustainable eco-velvet blanket is made from ocean bound plastic, preventing 900 plastic bottles from polluting our oceans.
ESKER BEAUTY
$85
A zero-waste candle, hand poured and soy based, designed to enjoy a multi-purpose lifespan.
#6 Family Gifts: Celebrating Togetherness
As work-life balance becomes increasingly important, corporate gifts that celebrate family and togetherness are trending. These gifts encourage recipients to spend quality time with their loved ones, creating lasting memories. Family gifts can include activities, games, or experiences that can be enjoyed together.
AUTSIDE
$425
Elevate their family gatherings with this Pickleball Set! Ideal for creating fun memories while enjoying the great outdoors.
HEXAQUEST
$45
Perfect for stormy days, this bundle brings laughter and friendly competition to every game.
FARMSTEADY
$35
Turn their kitchen into a fun-filled French bakery with this elaborate making kit.
The landscape of corporate gifting in 2024 is all about thoughtful, meaningful, and impactful presents that go beyond mere transactions. By embracing these trends, companies can strengthen their relationships with employees, clients, and partners, making each gift a memorable and appreciated gesture. As you plan your corporate gifting strategy for the year, remember that the best gifts are those that resonate on a personal level and reflect the values of both the giver and the recipient.
Note: If you need help strategizing on the best corporate gifting plan for your company or team, reach out to us and we will be happy to help!
All photos are from the respective brands included in this post. Our Gifting Intelligence™ was used to select each product. To&From may earn a commission for purchases made through our links.